From february 24th to april 1st 2018, more than 130 brands play with their logos.
This Paris Fashion Week, Le Bon Marché becomes MC Logo, the master of ceremony of an exclusive event and collection during when brands are invited to create limited editions along the ultimate signature: the logo. This new exhition at Le Bon Marché is named Let's Go Logo ! and offers unexpectetion, exclusivity, desire and surprise. 130 labels rethink their identity and their symbol but most of all, they proudly distort and amplify it.
Designers and fashion houses exclusively dress up their logos. According to Jennifer Cuvillier, head of the style office of Le Bon Marché, the will of such a project is to create an artistic dialog between Le Bon Marché and the different brands: designers are given carte blanche to express their creativity and imagine quirky and unexpected products, far away sometimes from their original universe.
More than ever, Le Bon Marché has an undeniable role in fashion and is a pioneer which offers freedom to artists and a unique experience to its customers. More than a myriad of capsule collections, Let's Go Logo ! is the exhibition of exclusive items which exist in a seamless ecosystem and bring us back to the 1980s.
Many fashion, beauty and accessories brands join the event : AALTO, ACNE STUDIOS, CARVEN, CÉLINE, CHIARA FERRAGNI, CHRISTIAN LOUBOUTON, DELVAUX, EACH x OTHER, ETUDES, FENDI, JEROME DREYFUSS, KITSUNÉ, KOCHÉ, LOEWE, L/UNIFORM, MIRA MIKATI, MIU MIU, ROGER VIVIER…
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